Romania was a good patriarchal nation in which the male is actually much away from recommended to find by themselves. “You are the tough intercourse, never ever cry, usually do not put on display your thinking, get a good “man” work, become tough, bring they!” is actually a discussion in most family relations. The new venture suggestion: dilemmas such stereotypes and you will inspire Romanian boys to-be on their through relatable tales.

THEME/Possibility

A major international rebranding looked to aside be the number one chance of Remington to possess another type of sound for the Romania. It was Remington’s basic telecommunications promotion into the Romania, just after many years of quiet. Needless to say, work included numerous aspirations: so you’re able to refresh Remington’s images in to the Romania, to get noticed talk regarding brand and so you’re able to improve conversion process bringing the champion product lines.

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Remington’s target try a fundamental listeners men and women, 18 so you’re able to 40-5 years of age. Yet not, search turned out you to definitely people profiles envision the company shortly after new a brandname for females. That have particularly an appealing possible ahead, i paign and you can generally address them. Leer más